Informa Engage
Informa Engage connects marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist-markets, and sophisticated marketing, we engage buyers - activating real results for marketers.
Informa Engage Improves Program Management with a Quickbase Reporting App
The Informa Engage group delivers over 3,500 solutions annually to help marketers connect with decision makers. They deliver solutions across 20 markets, representing more than 175 brands. They needed an application to help track, manage, deliver, and report on those solutions. Trinity created a Quickbase reporting app that helps them not only track, manage, and report on the delivery of those solutions, but also enables them to use their time more effectively. This Quickbase solution allows them to spend more time analyzing data and deriving insights into their business more quickly, instead of using that time having to first create siloed data sets and pivot tables.I have never been able to take such deep dives into my business and be more proactive than reactive or figuring things out. What use to take me days, if not weeks, to pull, has taken me just a few hours, and what is more important - the data is so much more accurate!Tim StarkGlobal Director, Digital Events
RESULTS
- Informa Engage’s marketing services program managers were able to trade 3 disparate systems, which did not communicate with each other, for one integrated Quickbase reporting app solution
- Manual work was dramatically reduced for financial-tracking processes, cutting one monthly task from 8 hours to 1
- Real-time performance reporting was made possible, whereas previous reporting had to be manually created and quickly became outdated
- Previous systems experienced constant errors, check in/out issues, and downtime, while Quickbase has functioned seamlessly since launch
